After Beijing and Shenzhen, the first batch of 100 new smart cars sharing the "TOGO" of the car began to capture the major fashion landmarks in Shanghai. The shared car was booming. Recently, it was revealed that there was a primary school student driving a shared car on the road, resulting in a tragedy. It has aroused public concern about topics such as shared car safety regulation, division of city managers and operators' responsibilities.
It just looks like the market has huge potential
In 2017, those companies that entered the market first expanded from the home city, making shared cars a new topic in the city after sharing bicycles.
At one time, the car founder and CEO Wang Yang was very representative of the shared car. Wang Yang said: "The policy of restricting travel in large and medium-sized cities, as well as the increasing cost of buying cars and car-raising, and the saturation of parking spaces in cities, etc. The public’s demand for shared cars."
The reporter downloads a travel company's APP, registered member, uploads his ID card and driver's license photo on the mobile phone. After reviewing and paying the deposit, he searches for the nearest rental point based on GPS positioning, but the car has been driven away. Mr. Zhang, who also emptied in the parking lot, told the Science and Technology Daily reporter that he had tried to use the shared car many times out of curiosity, but it was empty again. Mr. Zhang, who thought that the shared car was just a "scratch", left on an orange motorbike.
As the reporter and Mr. Zhang have encountered, the current number of shared cars is too small and the supply is in short supply. However, although the demand for shared cars is far greater than the supply, it seems that the market potential is huge, but the problems encountered in actual operations make people doubt the prospects of this new thing.
Ning Shuo, a market researcher at a domestic auto market, believes that shared cars are not limited by the cost of sharing bicycles, so that users can pick up cars, arrive at destinations or get close to the destination. Need to be equipped with a lot of vehicles, paving a huge shared car service network, it is difficult to achieve in the current city state.
Satisfying users' needs and operating cost control makes it difficult for operators. Industry insiders admit that the entire industry is currently in a state of loss, the difference is only more or less. Compared with the distress of parking spaces and the difficulty of building new energy vehicles, it is the biggest “blocker” for the development of shared vehicles.
Ning Shuo said: "The characteristics of sharing the car with the use of the car, the operator's responsibility for the accident of the vehicle is more difficult to determine, so that the definition of responsibility after the accident is not clear. How to determine the current legal responsibility is still a vague concept."
Shared cars must have public policy packages
Shared cars are born with energy saving and emission reduction, environmental protection, easing of traffic congestion, rational use of resources, and solving the last mile travel problem. However, not only does its sharing model have yet to find a precedent for a popular market, but before the city's existing resources have not been optimized, more and more shared cars are on the road. “Do not add traffic to the traffic” is obviously not what city managers want. The only important issue facing.
Chen Xiaobing, a member of the Beijing Municipal Political Consultative Conference, has been paying close attention to traffic travel issues for many years. In an interview with the Science and Technology Daily, he said that the “shared car” is a relatively green and resource-sharing innovative travel mode, which is available in first-tier cities such as Beijing, Guangzhou and Shenzhen. Certain market demand and room for growth. However, the limited purchase restriction policies and the scarcity of parking lots in these megacities have also brought great obstacles to the development of “shared cars”. How to balance is a difficult problem for urban managers and “shared car” operators.
"How to share the future of the car depends on the market, meet the needs of consumers, adapt to market changes, and share a car with a bright future and future." Chen Xiaobing stressed, "Because sharing a car is a need to adapt to urban management policies Products that have a travel restriction model need the support of the government to survive."
Chen Xiaobing believes that in the face of a new format such as shared cars, the government management department should first study the response promptly and give some policy support and support. As a quasi-public product, shared cars must have public policies to support them. Chen Xiaobing suggested that the relevant departments can provide preferential and reduced parking rents at the rail transit terminal, urban fringe area, space under the overpass or large community, and provide venue support.
"While giving the shared car full development space, it needs 'zero tolerance' for security vulnerabilities. The first thing that needs to be standardized is to ensure safe driving." Chen Xiaobing said that regardless of government departments or operators of shared cars, they must first design from the system. Improve the security mechanism and give the safety risk factor enough to manage and operate this new thing. Secondly, there must be compulsory insurance, plus vigorous publicity and education, in order to minimize the risk of sharing cars.